





You’ll get frameworks to audit your offer, templates to document your tests, and checklists to help you implement your first changes in days not weeks.
You’ll have access to my personal “Offer Bible”, the same system I use to track ideas, results, and insights across live funnels.
You’ll get plug-and-play dashboards that show you exactly what’s happening inside your funnel so you can stop trying to read your numbers like tea leaves.
You’ll have access to live Q&A calls to ask questions, get feedback, and stop second-guessing every decision.
You’ll be able to submit your offer for Hot Seat reviews where I’ll walk through your funnel and tell you exactly what I’d change first.
And you’ll have access to a private community of business owners and marketers who aren’t dabbling. These are people who want to build something that works and have the guts to test their way there.

Clarity: You’ll finally be able to identify your #1 revenue leak (and what’s actually worth fixing).
Calibration: You’ll start running meaningful tests with frameworks that remove the guesswork.
Confidence: You’ll know why your funnel’s finally working, and how to scale it.

You stop saying “I think…” and start saying “I know.”
You wake up to sales you expected, not just hoped for.
You finally stop fearing your stats, and start using them to grow.
Monthly Conversion Trainings
Funnel and Offer Audit Templates
The Offer Bible
Quick Win Test Plans
Swipe File Vault
Performance Dashboards
Live Q&A Calls
Funnel Hot Seats
Private Member Community
Live Q&A Calls
The First 30 Days Testing Plan so you know exactly what to focus on when you join
Lifetime pricing - you’ll keep your rate forever, even when the price goes up
Founding Member AMA recordings with answers to the best member-submitted questions from the early calls

If you’re spending money on traffic and wondering why your funnel isn’t working…
If you’re staring at your stats and asking, “What am I doing wrong?”…
If you’re tired of tweaking surface-level stuff and ready to get strategic…
If you're ready to stop surviving your funnel and start steering it…
Inside Conversion Lab, we don’t talk theory, we show you what actually moves the needle and how to test it with a step by step framework.
Cart Conversions: One client jumped from 7% → 21% checkout completion after plugging a single leak.
2X More Opt-Ins: Another doubled sign-ups from 20% → 42% by testing a counterintuitive tweak most people overlook.
+18% More Booked Calls: A third client turned clicks into conversations with one strategic shift in their funnel.
These are the kinds of wins you’ll model inside Conversion Lab with templates, walkthroughs, and the exact test sequences.



You stop guessing.
You stop bleeding cash.
You stop guessing.
You stop wondering if your offer is broken.
And instead:
You see your numbers go up.
You feel proud of what you built.
You wake up to results that match your effort.
You’ve got clarity. You’ve got control.
And that constant background anxiety? Gone.



One new Conversion Deep-Dive Training every month
Templates to audit your funnel, fix what’s broken, and test smarter
My personal testing system, The Offer Bible
Swipe files and dashboards to speed up implementation
Live support, Q&A, and funnel feedback
Founding member pricing locked in forever
Zero risk with a 30-day money-back guarantee
And a private, high-level community to keep you moving

Perfect. Conversion Lab is built for business owners who feel stuck. Maybe your funnel should be working, but it's not, and you're not sure why. We’ll walk you through exactly what to look at and what to fix so you stop guessing and start growing.
You’ll get clarity on what’s holding your funnel back, along with the tools to fix it. You’ll learn how to write better messaging, structure stronger offers, run pricing experiments, and test creative in a way that actually moves the needle. Some members double their conversions. Others finally crack a funnel they’ve been stuck on for months.
Why is it only $47 a month right now?
This is the founder’s rate and it's only available to the first 100 members. You’re getting in early so I can build this with you, based on your feedback. That means you get a huge discount and your rate is locked in for life. Once this round is full, the price will go up.
Yes. There's no long-term commitment and no weird cancellation hoops to jump through. If it's not for you, you can leave any time.
What’s the guarantee?
Try the membership for 30 days and see if it's what you need. If not, just send an email and I’ll refund you. No questions, no stress. And as a thank-you for giving it a try, I’ll still give you a $1500 CRO audit at no cost.
Will I get one-on-one support?
You’ll get access to live calls and direct feedback inside the community. This is a hands-on program and you’ll have the chance to ask questions, get clarity, and get input on what you're working on.
Unless that program is teaching you how to test your messaging, fix your pricing, and optimize your funnel for conversions, then no. This is about turning what you already have into something that performs better. If you're running ads or sending traffic to a funnel, this will help you get more out of every click.
Will I need fancy tools or expensive software?
Not at all. You can do most of what I teach with tools you already have. I’ll show you how to run high-impact tests with zero fluff and zero tech headaches.
Not even close. This isn’t about doing more, it’s about doing less, but better. You’ll get clear priorities, quick wins, and the freedom to build momentum without spinning your wheels.
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